Dimmi started with a story. As with many stories, it was triggered by a major event that profoundly touched a family. When a member was diagnosed with ALS, a disease without a cure, that changed the course of the Carringtons, Virginia family in the footwear business. And the story continues, transformed now with a purpose of doing good.
Richard A. Carrington 4th died of ALS at the age of 39, leaving behind a wife, three children, his extended family and countless friends. In 2011, Consolidated Shoe Company, the business he had run, began a new shoe brand, Dimmi, in his memory – and with the sole purpose of giving away 100% of its wholesale profits to medical research, starting with ALS.
This enterprise cannot be done alone. Dimmi is gathering a growing community of retail partners, from small independents to big-box stores and e-retailers. It seeks to gain more momentum – greater numbers of individuals to come behind the cause of Dimmi so we can together fund and support medical diseases that face all of us, as individuals and as families.
Comments will be approved before showing up.
Mark your calendars for June 2nd. Dimmi joins forces with singer songwriter Lissie once again to support awareness and research of ALS. Last year, Dimmi volunteered as a sponsor at the event, encouraging donations and promoting a line of Dimmi accessories with 100% of profits being donated to finding a cure for ALS. [...]
On the feet of Ordinary People’s blog by Alyssa Lau, Dimmi has trekked all over the world. From freezing temps in Edmonton, Calgary to scenic views in Stanley Hong Kong the Jogger will continue to circle the planet. As the shoe orbits, so does the mission of the company. “…100% of the profits go to […]
Normcore vibes have us feeling alright as we prepare to tackle the new week. The casual market is taking over the fashion industry and in a hurry. Looking chic in cotton t-shirt and a pair of trainers, don’t mind if we do! As you peruse your closet this A.M. choose jeans over trousers, linen over polyester and […]