Dimmi Shoes

Our Pledge: 100% Good

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100% good may seem like a big commitment, and it is. For a commitment of that magnitude, there is no other choice but to be completely and utterly invested: in the bigger picture, in the promise of better, in the hope that it can be done. That’s what is ingrained in every member of our team. lt goes beyond creating the best product, it’s developing best practices. lt’s working to generate manufacturing solutions with sustainable methods and materials. lt’s encouraging genuine relationships and collaborations learning from life’s experiences and flnding inspiration in real stories. And, it’s devoting all wholesale profit to advancing cures across the medical community. lt’s not an effort, it’s a promise, one we aim to make 100% good on.

Dimmi’s Story

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Dimmi started with a story.  As with many stories, it was triggered by a major event that profoundly touched a family.  When a member was diagnosed with ALS, a disease without a cure, that changed the course of the Carringtons,  Virginia family in the footwear  business.  And the story continues, transformed now with a purpose of doing good.

Richard A. Carrington 4th died of ALS at the age of 39, leaving behind a wife, three children, his extended family and countless friends.  In 2011, Consolidated Shoe Company, the  business he had run, began a new shoe brand, Dimmi, in his memory – and with the sole purpose of giving away 100% of its wholesale profits to medical research, starting with ALS.

This enterprise cannot be done alone.  Dimmi is gathering a growing community of retail partners, from small independents to big-box stores and e-retailers.  It seeks to gain more momentum – greater numbers of individuals to come behind the cause of Dimmi so we  can together fund and support medical diseases that face all of us, as individuals and as families.